User Persona:  INTENTIONAL  ANGELA

“People will usually tell you what they need — if you make space for them to feel safe, seen, and heard.”

BIO

Angela is an early career UX researcher with a background in public relations and science storytelling. For over 15 years, she helped mission-driven organizations understand their audiences and communicate with clarity and care.

Now, she’s applying those same skills — empathy, listening, synthesis — to UX research. She’s especially drawn to friendly, collaborative teams that work well together and value kindness as much as curiosity.

Age: Dog or human years?

Occupation: UX Researcher

Family: Partner and 2 pups

Location: Bend, OR

Superpower: Empathetic listening

Hobbies: Hiking, yoga, gardening, reading

Goals

  • Work with mission-driven teams solving meaningful problems

  • Use research to surface the unseen and build experiences that are inclusive, accessible, and rooted in equity

  • Grow within a UX team that values deep listening and thoughtful collaboration

  • Bridge the gap between intention and impact—by grounding design decisions in real user insight

Needs

  • Projects with depth and purpose

  • A team that’s kind, curious, and aligned by ethos

  • Time and space to listen, reflect, and synthesize

  • A safe space for collaboration and shared problem-solving

  • Experiences that expand perspective because discovery comes from how we see, not just where we go

Frustrations

  • Research treated as a checkbox

  • Insights that get lost in the shuffle

  • Designs that look good but don’t feel good to the user

  • Work environments that don’t invite diverse perspectives

Let’s connect

Whether you're designing for users or planning your next camping trip, I'm happy to help. Reach out with questions or simply to say ‘Aloha’.